MISSION
Our mission statement has always been to provide affordable, quality, everyday pieces that will mix and match easily into their wardrobe and help women feel good about themselves.
The Beginning
Waiora Wear was founded by Anika in Raglan in 2000 and quickly became a leading retailer in the region, operating up to 2 stores.
In 2007, her husband, Kieran, joined the business and played a key role in transitioning Waiora Wear into the world of ecommerce, laying the foundation for its online store.
2010–2020: Online Expansion
From 2010 to 2020, Waiora Wear grew significantly, expanding its online presence and building a larger team. While growing as a business, we stayed true to our values as a local, family-run brand. During this time, Maia joined the family business, adding new energy to our shared vision. We also hired new talent and sent team members to visit our suppliers to further improve the quality of our clothing and ensure it meets the needs of our customers.
2020–2025: Constant Improvement
From 2020 to today, we have continued to improve every aspect of Waiora Wear, from our online store to our customer experience. As a fully online business, we’ve focused on making shopping with us easier and more enjoyable than ever. This year, we’re proud to celebrate 25 years as a family business! To thank our loyal customers, we’re offering our biggest discounts ever throughout the year. Here's to 25 years of Waiora Wear—and many more to come!
